After topping Spotify rankings in 2023 and earning at least $100M (approx. KSH. 15.7B) from the platform, seems the world can’t still get enough of American popstar Taylor Swift.
Spotify has since named her the most streamed artist both on New Year’s Eve and Day, garnering over 1.14M streams within the first day of 2024.
In 2023, Swift closed the year with 26.1B global Spotify streams.
