South Africa based Ugandan entrepreneur and reality TV star Zari Hassan, 43, was in the country last week on Thursday. She signed a lucrative deal with Samsung before headlining the launch of Galaxy S24 series.
Zari signed an 18-month deal with the South Korean multinational, a deal estimated to be worth at least KSH. 14.4M, translating to KSH. 800,000 monthly, figures obtained from a highly placed source and not officially due to a signed NDA.
The mother of 5 has therefore been tasked with engaging the target audience to enhance the overall perception and visibility of Samsung and position it as the luxury brand of choice to her 11.9M+ followers on Instagram and another 2.1M+ on TikTok.
